About Reggie's Roast
H. “Reggie” ChungLoy is a Jamaican-born general and vascular surgeon in private practice in Central New Jersey. He received his medical degree from Howard University in Washington, DC, and completed surgical training at Mount Sinai Hospital in New York City.
Having spent his early years in the shadows of the Blue Mountains of Jamaica, Reggie, like most Jamaicans grew accustomed to the unusually sweet and mild Java from the overlying hills. While residing in Manhattan, this delicious Java could be found only in the most exotic coffee establishments in NYC, and often of questionable authenticity, freshness and quality. In a stroke of good fortune, Reggie acquired an old coffee farm in the Blue Mountains in the 1990’s, with mature coffee trees essentially growing wild. Thus was born the Gentleman Farmer and the creation of MIRE Enterprises.
In early 2000, Reggie partnered with other farmers in the Blue Mountain Region in a collaborative effort to market Jamaica Blue Mountain Coffee in North America and Europe. This led to the creation of the REGGIE'S ROAST JAMAICA BLUE MOUNTAIN COFFEE Brand.
Reggie is keenly aware of his social responsibilities when dealing with small farmers in the rural areas of Jamaica and as such MIRE Enterprises has created Reggie’s Roast OPERATION GIVEBACK, whose mission is to provide health care and educational opportunities to the farmers and their families.
Our alliances with premium coffee growers throughout the world has afforded us the opportunity to bring to you some of the finest arabicas grown in the equatorial producing regions., including Organic and Fair Trade products from a diverse range of cooperatives throughout Central and South America.
Green coffee is exported in barrels to our plant in Linden, New Jersey where we roast upon order in small batches thereby guaranteeing the freshest product possible to the consumer.
Mission Statement
Socially Responsible Company committed to the Fair and Dignified Treatment of our Partners; whilst ensuring that those we serve receive a Truly Valued Product!!
Proud Members of:
- National Association for the Specialty Food Trade
- NY/NJ Minority Supplier Development Council
- Certified Minority Business Enterprise
- Jamaica Blue Mountain Coffee Cooperative - Moy Hall
